Beauty with
intention

DAS Floral is a floral studio based in Bournemouth, created by me, Diandra.

My background is in fine art, fashion and art direction, and floristry has become another way for me to explore the things I have always been drawn to — colour, composition, form and detail.

For me, the process is just as important as the final arrangement. I enjoy working from a brief, understanding what someone has in mind and developing that into something visual. That might begin with a conversation, a moodboard or a proposal before a single flower is chosen.

My style is clean, considered and refined. I’m drawn to balance and uniformity, and I like every element to feel as though it belongs there. Whether I’m creating flowers for a wedding, an occasion or working with a brand, I want the finished piece to feel true to the original idea while still carrying something of my own creative perspective.

Floristry feels like a natural continuation of the creative work I’ve been building towards for years. The arrangement may be the final step, but the thinking, planning and process behind it are just as much a part of what I do.

DAS Floral is about thoughtful design, from the first idea to the final arrangement.